CASE STUDY

Perfect Skin customisation for
Online Clinic Locator

Kaya Skin Clinics deploys customised Latlong Online locator for their brand to go with the brand identity of beautiful and healthy skin to help customers locate them.

Brand Challenges
  • Growing network of Skin Care Clinics as
    well as Skin Bar - retail outlets for premium
    brand products
  • Online users trying to find their nearest
    "Clinic"
  • Dependency on clinic staff to guide
    customers to clinic
kaya-3
Product Portfolio
  • SMS store locator integrated with Print
    Ads ( During promotional campaigns when
    print media ads were done in specific cities )
  • Latlong OSL powers the Online Clinic Locator
    for Kaya website (all online presence) - this
    was enabled with the "Send SMS" feature
    to trigger lead gen.
  • Route Guide was deployed in the Call center
    to help guide customers to their nearest Skin Clinic
  • LBLD connecting clinic staff & customers instantly
  • Reporting and Analytics provided post campaign
Results
  • Online visitors willing to use "Contact me"
    increases with campaigns etc - willing to book/visit outlet
  • 50% of customers using the "Contact Me"
    surveyed visited the Clinics
  • Head Office/marketing team empowered with
    data of customers for the first time
  • Marcom related walk-ins clearly tracked
    using close looping mechanism.
About Kaya

Kaya Skin Clinics successfully offer best skin and hair care solutions in state-of-the-art and ambient clinics. Each clinic has aexperts that include trained dermatologists and beauty therapists. Kaya's experts have also put forward in-depth research to develop products from 13 distinct skin care ranges. A synergistic combination of the products and services provide holistic Skin care solutions.

The Clinics are pinned across 27 cities with a total of more than 140+ clinics across India. For more visit http://www.kaya.in/