I highly recommend Latlong to
all retail businesses who want to
deliver exceptional customer
Country Marketing Manager, HP INDIA
WE ENABLE ENTERPRISES TO HARNESS THE POWER OF LOCATION DATA
Location is at the heart of all enterprises :
- Be it online or offline.
- Be it Lord Samuel’s “Location, Location, Location” or the fact that 30% of mobile searches are related to a location*
We help enterprises realize the power of the massive amount of location data available about various aspects of their businesses, by enabling:
- Capture of location data in transactions
- Analysis of location data to arrive at business insights
Whether it is increasing the reach of a brand online or improving a brand’s lead conversion or analyzing the catchment of area of store or visualizing where the home delivery personnel spends most of their time, our products enable enterprises to do all this and more.
Our product suite of store locators, ad response software, location APIs, call centre solution, store management software, ERP adaptors and analytics engine are built on a bedrock of proprietary GIS platform. The modular design of the products enables their performance across other maps platforms like Google Maps and OpenStreetMap.
Our search algorithms use Natural Language Processing (NLP) and phoneme based search. Layers of granular geographic data are updated using a combination of crowd-sourced information and closely monitored surveys. This enables enterprises to publish near real-time updates on their websites. Intelligent curation of popularity indices and usage of ‘landmark’ based geographic information are native to the GIS platform.
Products like Service Locator are omni-channel enabled, online or offline, website or social media. Enterprises can:
- provide a consistent experience to their end customers across their marketing and sales channels
- choose to deploy a sub-set of features depending on their needs
- implement API’s from Latlong, to directly integrate with CRM / ERP / DMS packages.
CUSTOMERS ACROSS INDUSTRY VERTICALS HAVE DEPLOYED OUR PRODUCTS
Our product deployments have helped customers to increase their marketing reach, increase footfalls, reduce location blindness and improve sales conversions. Customers have used our products to enhance their brand image as well as create differentiation in the area of logistics.
WANT TO WORK
If a number pair like 18.922567, 72.834049 intrigues your mind;
If helping a brand connect with a consumer, say, within 2kms of 12.940259 , 77.573326 is your passion;
We would love to talk to you.
MEET OUR TEAM
P N Bhatta
Bhatta focuses on all things customer at Latlong. Bhatta's experience ranges from consulting to marketing to finance to client engagement to software implementation. Bhatta is an engineer from IIT Bombay and a post-graduate from IIM Calcutta.
Rahul heads all things technology at Latlong. His experience ranges from Telecom, storage, banking and of course to GIS. He co-founded Latlong in 2007. Rahul is an Electronics Engineer from Mysore University.
HEAD OF OPERATIONS
Rajani heads customer support and operations at Latlong. Rajani has a rich experience of software development, business operations and teaching. Rajani is an engineer from BMS College of Engineering, Bangalore.
START USING LATLONG PLATFORM