P N Bhatta

Age cohorts, geospatial distribution and marketing

India is a demographically ‘young’ country. The median age of Indian population is about 28 years, while that of China is 37 years. The presence of a young workforce is also referred to as ‘demographic dividend’. Of course, there are concomitant challenges of finding employment opportunities for the crores of people entering the workforce every […]

Broadening of the base

‘Global Cities by 2035’, an Oxford Economics publication has become quite well-known.  Its prediction that the Top 10 fastest growing cities in the world over the next 16 years, will all be Indian, has ensured its popularity in our country.  Rate of economic growth in cities with smaller bases will be faster than extremely large […]