CASE STUDY

Maximizing marketing efforts
through location technology

Increasing brand's responsiveness through
real time dealer-consumer connect.

Brand Challenges
  • Growing dealer network & dealer
    panel management challenges
  • Urgent need for dissemination of
    brand outlet information to customer
  • Conversion & drop-offs not tracked
  • Under-reporting from retail
hp-sms
Product Portfolio
  • Latlong SMS store locator integrated with Print Ads
  • LBLD for real time dealer-customer interaction
  • Reduce the call time for customers calling call-centers to locate their nearest HP World
  • Latlong RG deployed in the HP CIC and integrated with the CRM
  • Sales team empowered with data and analytics of campaigns.
Results
  • 23% customers made a purchase after
    responding to the ad
  • Tighter tracking in field sales reports
  • Call center: call time reduced by
    30% in dealer location queries.
praneshurs (1)

Pranesh Urs

HP inc.

"HP has been using Latlong's location based solutions to enable customers locate our Brand Exclusive Stores, HP Worlds. The team at Latlong has tirelessly worked on the solution and optimized the services to perfection, resulting in

  • Helping consumers easily locate the nearest HP World Stores and get guidance on the nearest landmark leading to increasing the number of footfalls to store.
  • Our retail partners getting to know the existence of prospect customers in their vicinity and reaching out to them instantly, thereby increasing brand's responsiveness towards customer needs.
  • Helping us maximize marketing efforts through specific analysis of leads generated in each geography and efficient close loop tracking."
About HP India

True to the 'invent' philosophy, HP at India and worldwide makes technology products like computers, printers, laptops, tablets and peripherals which reach consumers at home and work alike. HP influences consumers with their best in class products which allow to work, play, print and invent. Right from making the world's thinnest laptop to the best in class printers, HP is always influencing the market with their innovations by reinventing new technology products.

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