CASE STUDY

Custom solutions of Latlong
for Kaya Skin Clinics

Kaya Skin Clinics deploys customised Latlong Online clinic locator to go with the brand identity of young, beautiful and healthy skin

Brand Challenges
  • Fast growing network of Skin Care Clinics
  • Online visitors untapped
  • New customers unaware of location of clinic near them
  • Lack of location awareness in central call center
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Product Portfolio
  • P2M clinic locator for simplified CTA in Print Ads
  • Website store locator deployed (for web, mobile site and social)
  • "Send SMS" feature to trigger lead generation
  • Route Guide deployed help guide customers calling CCC to their nearest Kaya Clinic
  • Reporting and Analytics module for campaigns +regular traffic
Results
  • 70%+ of the print ad respondents & 50%+ of
    online respondents purchased services at Kaya
  • 50% of customers using the "Contact Me" visited the Clinics (Survey results)
  • Call center freed up of location enquiries on campaign days
  • Head Office/marketing team empowered with data of customers for the first time
About Kaya

Kaya Skin Clinics successfully offer best skin and hair care solutions in state-of-the-art and ambient clinics. Each clinic has aexperts that include trained dermatologists and beauty therapists. Kaya's experts have also put forward in-depth research to develop products from 13 distinct skin care ranges. A unique synergistic combination of the products and services provided by Kaya enable holistic Skin care solutions.

The Clinics are pinned across 27 cities with a total of more than 140+ clinics across India. For more visit http://www.kaya.in/