CASE STUDY

Increased sales conversion in
2 wheeler segment

Yamaha India used Latlong's SMS Dealer Locator across regions and found a marked increase in sales especially due to LBLD.

Brand Challenges
  • Cumbersome dealer panel -growing dealer network causes the ad's panel management challenges
  • Conversion, drop-offs not tracked
  • Under-reporting from dealers across regions
yamaha—sms
Product Portfolio
  • SMS store locator integrated with Print Ads
  • Route Guide(RG) deployed in outlet to guide
    customer who call for test-drive etc
  • LBLD connecting dealers & customers instantly,
    along with providing sales teams the customer data
  • Reporting and Analytics provided post campaign
Results
  • 50% of customers called back by dealers
  • Sales team empowered with data of customers
    for the first time
  • Marcom related walk-ins clearly tracked using
    close looping mechanism.
About Yamaha India

India Yamaha Motor Pvt Ltd was setup in 1985. It has grown leaps and bounds since then and is one of the leading aspirational brand. Two - wheeler models which are built with the intention to "touch hearts" like the true to the spirit of Brand Yamaha who share a "true passion for the customers"